The main goal behind AutoMindr is to improve how people handle how they maintain their car. Our long term goal is to help novice users gain a general sense of the condition of their car (mileage, tire condition, tire pressure, etc) in a way that is almost second nature. We have identified two phases of social injustice; Powerlessness and Marginalization.
Powerlessness (lack of knowledge)
This group of users do not have the knowledge of cars or what to search for in order to find help with their cars. They do not have a direct connection with a service center or mechanic, so they don’t have a viable way to get help when it comes time to repair their car.
Marginalization
Currently, our target user group is ignored by the industry. The have not bought into the reminder services provided by dealers and manufacturers, they do not have enough knowledge to look for online services such as Car Talk, and because they don’t have a solid, direct connection with a service center or mechanic, they aren’t acknowledged there either.
Industry Transformations
Manufacturers and dealers offer limited related services. Their service is limited to people that buy into it by purchasing new or certified used cars from select dealers. Manufacturers and dealers are doing this for their benefit because a healthy car isn't as big of a warranty issue, and it's worth more in the aftermarket. As we're coming from a third party perspective, our focus is on the driver, not the service center/dealer. We don't have vested interests in a car's warranty or value, and we're offering this service to anyone, not just someone that buys a certified new or used car. AutoMindr will get novice drivers back into the conversation, and bridge the gap between novice users and service centers.
Social Justice
The main goal behind AutoMindr is to improve how people handle how they maintain their car. Our long term goal is to help novice users gain a general sense of the condition of their car (mileage, tire condition, tire pressure, etc) in a way that is almost second nature. We have identified two phases of social injustice; Powerlessness and Marginalization.Powerlessness (lack of knowledge)
This group of users do not have the knowledge of cars or what to search for in order to find help with their cars. They do not have a direct connection with a service center or mechanic, so they don’t have a viable way to get help when it comes time to repair their car.Marginalization
Currently, our target user group is ignored by the industry. The have not bought into the reminder services provided by dealers and manufacturers, they do not have enough knowledge to look for online services such as Car Talk, and because they don’t have a solid, direct connection with a service center or mechanic, they aren’t acknowledged there either.Industry Transformations
Manufacturers and dealers offer limited related services. Their service is limited to people that buy into it by purchasing new or certified used cars from select dealers. Manufacturers and dealers are doing this for their benefit because a healthy car isn't as big of a warranty issue, and it's worth more in the aftermarket. As we're coming from a third party perspective, our focus is on the driver, not the service center/dealer. We don't have vested interests in a car's warranty or value, and we're offering this service to anyone, not just someone that buys a certified new or used car. AutoMindr will get novice drivers back into the conversation, and bridge the gap between novice users and service centers.